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Arthur Ernest Frahm (May 5, 1906 – February 12, 1981) was an American painter and , best known for his campy paintings of in the 1950s. Frahm's playful Americana style has been compared with that of Norman Rockwell.
Frahm's commercial peak was in the 1950s. Each installment of his "ladies in distress" pin-up series featured a woman whose underwear had fallen to her ankles in an everyday situation—such as carrying groceries, bowling, or changing a tire—much to the delight of male onlookers. Frahm's publisher, Joseph C. Hoover and Sons, sold millions of calendars with the campy artwork, making it one of the most successful pinup series of the twentieth century.
In the 1960s, Frahm created two popular calendar series: one following a band of fun-loving hobos traveling from Miami to San Francisco, and another depicting policemen teaching safety measures to children. Later in his career, while continuing to do commercial work, Frahm's tastes shifted to portraits and landscapes.
Frahm moved his family to North Carolina in 1954 before setting in Fountain Inn, South Carolina, where he died on February 12, 1981, aged 74. He was survived by his wife Ruth and daughter Diana.
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